Smart web-site owners spend limitless hours optimizing their sites for the search engines, linking, book marking and news story promotion, in order to be successful. Driving traffic to an online site is an ongoing reality of an online business. Therefore using all the resources available to keep visitors on the site is essential. Background music is of those tools.
One of the most important analytic statistics in evaluating how an online site is performing is called the "Bounce Rate", the percentage of visitors who click away from a site without visiting any of the site's other pages. In short, the longer a visitor spends on an online site the greater chance there is for a sale. So it is important that the design, text, and functionality of an online site be pretty and user-friendly.
A growing trend in the wondrous world of today's web is the addition of a background music track to a sites home page. With the ever-increasing popularity and safety of online shopping, web-site owners are utilizing the effects that music can bring to an online site. The result is, having more tool working toward winning that conversion rate battle; that being turning visitors in to buyers.
"It seems to me it would work in the same way that music does for a radio station. The music is only there to entertain listeners until the next commercial break, where the actual business of radio exists; that of selling commercial time to advertisers. The music or talk shows hold people's attention, in hopes that they will become customers of our advertisers. Obviously, the radio station format is important, being that the more listeners a station has the higher the rate they can charge for marketing spots. So, in short I can see how having music on an online site would hold a visitor there longer in hopes they will become a buyer."
When contemplating what music you require for your site, you may require to think about having music composed exclusively for "your" web-site. This way you can generate the exact surroundings you require your visitors to experience. Also you are assured the background music on your site is the only place that particular piece of music I being used.
Once you have decided to include background music on your web-site, the process is comparatively simple. You will require to put in a flash player on your Home Page, usually placed in the footer, where an MP3 music file can then be loaded. There's numerous types of flash players available online free. Lots of of which have detailed instructions on how to put in them. However, in case you have used the services of a web design company, you may require to think about consulting them as to which player may be best.
Music is a powerful and emotional type of expression, universally understood. The use of music in all its' forms is a large part of today's society. Advancements in know-how through-out history has brought music form once only being able to be heard at live performances, to being enjoyed through little personal listening devices As the world wide web continues to grow and become an essential part of our world, It only makes nice sense to enhance your online store front with music.
Adding background music to your web-site is of the simplest ways to enhance your visitor's experience. Check out CustomWebTunes.com to see how simple it is to implement on your web-site.
